D&AD New Blood 2010

The week following Free Range I exhibited my most recent series, ‘The Forgotten Ones’ at the D&AD New Blood show within the Old Truman Brewery on Brick Lane. New Blood is an show which aims to offer up the ‘New Blood’ (ie. recent creative graduates) to the industry. The exhibition was a very good experience and was a great opportunity to meet key industry contacts and do some serious networking. There was also a lot of good work around and it was quite overwhelming to see how many creatives are heading out into the industry right now and I’m sure that was not even all of them.

Due to the limitations of space I had to change the way my work was hung and opted for a vertical arrangement as opposed to the more conventional horizontal orientation. The other thing that had to be adapted was the method of which to hang the work as the walls were very thin and could not be nailed/screwed into. Plus due to the humidity and heat adhesives would not work; velcro and double-sided tape just would not stick and so another hanging method was required.

The chosen method was a single length of low stretch nylon picture chord stapled to the backs of each picture with equal spacing between images and running from the bottom picture up one side of all five, leaving a loop at the top for hanging before carrying on down the other side of the work.

Here is a picture of the work in the space with the final method of hanging.

'The Forgotten Ones' On the Wall